Apple is aggressively preparing for its September product event, where reports indicate the company will unveil eight new hardware devices. The tech giant is currently celebrating its 50th anniversary, continuing to integrate the next generation of Apple Intelligence and Siri AI that was previewed at WWDC26. However, a major shakeup is expected in the smartphone lineup, with leaks suggesting Apple is skipping the standard iPhone 18 launch this fall in favor of delaying it to early 2027. Additionally, Apple is scaling back its Vision Pro marketing significantly while pivoting its spatial computing focus toward future smart glasses.
- iPhone
- Apple is reportedly splitting the iPhone 18 generation, delaying the non-Pro models until early 2027.
- The iPhone 18 Pro and Pro Max are still expected to launch next month, featuring rumored upgrades like the A20 chip, variable aperture cameras, and a smaller Dynamic Island.
- An “iPhone Ultra” is reportedly part of the new lineup to be unveiled at the September event alongside the Pro models.
- Leaked schematics also suggest that a folding iPhone remains in the product pipeline for the future.
- Mac & MacBook
- macOS 26 “Tahoe” recently received a stability and security update (macOS 26.6.1) on August 6, 2026 endoflife.date.
- macOS 27 “Golden Gate” is currently in beta following its WWDC26 preview and is slated to officially launch in September 2026.
- This upcoming Mac software update will feature a more responsive user experience driven by all-new Siri AI powered by Apple Intelligence.
- iPad
- iPadOS 26.6 was pushed to users alongside the recent iOS system updates on August 6, 2026.
- Ecosystem integration remains strong, as recent visionOS updates have expanded the Apple Vision Pro app directly to the iPad support.apple.com.
- Apple Watch
- The Apple Watch Series 12 and the Apple Watch Ultra 4 are confirmed to be among the eight new products debuting at the upcoming September event.
- AirPods
- While specific details are under wraps, new Apple audio products are included in the eight-product lineup expected to debut at the fall event alongside the new iPhones.
- Apple TV
- The premiere of Ted Lasso Season 4 has officially become Apple TV’s biggest launch in the streaming platform’s history.
- Apple TV continues to push live sports, having recently kicked off its coverage of the Leagues Cup on August 4, 2026.
- Vision Pro
- Apple has reportedly slashed its Vision Pro marketing budget by a staggering 95%, reflecting a shift in strategy for the headset.
- Industry analysts report that a direct successor to the Vision Pro will not arrive for at least two more years.
- Instead, Apple is focusing on visionOS 27 and visual intelligence features to lay the groundwork for rumored Apple smart glasses expected in 2027.
- Ecosystem (iCloud, Handoff, AirDrop, App Store)
- The recent August 6 system updates for iOS 26.6 and macOS Tahoe ensure that foundational continuity features like Handoff, AirDrop, and iCloud syncing remain optimized and bug-free
- WWDC26 introduced an expansive set of software improvements and powerful new parental controls across Apple’s digital services
- App Store policies and service integrations are currently preparing to adapt to the new AI-driven Siri and macOS 27 features rolling out this fall
- On the global front, Apple has reportedly trained its own custom AI model specifically tailored for the Chinese market
