Apple held its first major product event under new CEO John Ternus (who succeeded Tim Cook on September 1). The company debuted its first foldable iPhone, refreshed Pro iPhones with price increases and no base model this fall, new AirPods and Apple Watches, and major Siri AI advances tied to software updates launching around September 14. Pre-orders and availability for key devices begin this week or next; the foldable arrives later in October. Focus remains on hardware innovation, on-device AI, and health features amid ongoing component constraints.
Top stories (as of September 11, 2026):
- iPhone Duo (first foldable): Apple’s passport-sized foldable opens to a 7.6-inch display (largest ever on an iPhone), supports multi-window apps, Apple Pencil, and dual-screen use. Starts at $1,999; pre-orders mid-October, availability October 23. Marked the biggest iPhone form-factor change in nearly two decades.
- iPhone 18 Pro and 18 Pro Max: Focus of the Pro-only fall lineup (base iPhone 18 delayed to spring 2027). Improved battery, camera (including variable aperture), A20 Pro chip for on-device AI, and performance. Prices up $100 to $1,199 / $1,299. Pre-orders open September 12; on-sale September 18.
- AirPods 5: Entry-level model gains active noise cancellation, better sound, hands-free Siri AI, and live translation. Starts at $129.
- Apple Watch Series 12 and Ultra 4: Health-focused updates with improved sensing system, more accurate heart-rate tracking, recovery/fitness tools, and longer battery (Ultra up to ~50 hours). Available around September 18.
- AI / Siri and software: Major Siri AI / Apple Intelligence push (on-device models, visual intelligence, camera integration, chat-style app). Rolls out with iOS 27, iPadOS 27, macOS 27, watchOS 27, and visionOS 27 (expected September 14). Supports more languages over time; Vision Pro gains spatial widgets, better Siri integration, and environment features.
- Other ecosystem notes: Free iPhone satellite connectivity extended another year. App Store now accepting iOS 27 / macOS 27 submissions. New Handoff-related features reported (carrier fees possible on some networks). No major new Mac, MacBook, iPad, Apple TV, or Vision Pro hardware at this event; earlier software/AI updates apply across the lineup. AirDrop, iCloud, and continuity features continue under the new software wave. Space-related updates center on the extended satellite service rather than new hardware.
Apple stock reacted positively in the days after the event amid the foldable debut and AI emphasis.
